Seven years across UX/UI and product design, working on logistics platforms, digital products and media experiences.

My work spans everything from improving core transaction flows to building scalable design systems and creating experiences that support conversion and audience growth.

I design with both users and business in mind. I like understanding where people struggle, what the business needs to achieve, and where those two things can meet in a simpler experience.

I work end to end, from research, user flows and prototypes to usability testing, responsive interfaces and close collaboration with developers. I care about what gets shipped—not just what lives in Figma.

My background in Industrial Design shaped the way I approach digital products: understand the problem, question the assumptions and turn complexity into something people can use naturally.